赵霁, 王志坚. 品牌决策支持系统的研究与实现[J]. 信息与控制, 2000, 29(6): 553-558.
引用本文: 赵霁, 王志坚. 品牌决策支持系统的研究与实现[J]. 信息与控制, 2000, 29(6): 553-558.
ZHAO Ji, WANG Zhi-Jian. RESEARCH & IMPLEMENTATION OF PRODUCT DECISION SUPPORT SYSTEM[J]. INFORMATION AND CONTROL, 2000, 29(6): 553-558.
Citation: ZHAO Ji, WANG Zhi-Jian. RESEARCH & IMPLEMENTATION OF PRODUCT DECISION SUPPORT SYSTEM[J]. INFORMATION AND CONTROL, 2000, 29(6): 553-558.

品牌决策支持系统的研究与实现

RESEARCH & IMPLEMENTATION OF PRODUCT DECISION SUPPORT SYSTEM

  • 摘要: 本文主要论述了在卷烟营销环境下的卷烟品牌决策支持系统的设计与实现,它综合了多方面的知识,从管理学上的品牌决策理论,新型的三层结构应用体系,到基于组件的软件开发技术.本文将其决策过程划分为三个阶段:结构分析、定位决策、可行性认证,每一阶段具有相对独立的功能,同时对其中的具体技术集成问题,进行了深入的讨论,并提供了系统实现的功能层次图.

     

    Abstract: The article mainly discusses the research, design and accomplishment of the Cigarette Product Decision Support System (CPDSS) based on the Cigarette Marketing Manage Information System (CMMIS). The CPDSS involves versatile theories, such as the theory of Product Decision in terms of business administration, the popular three_tier hierarchical application system, and the software development technique based on Groupware. The paper describes the methods and process of establishing the application systems in great detail. It is available to the development of the CPDSS, for the CPDSS is a portion of the CMMIS. The process of CPDSS is divided into three steps-the structure analysis, the product orientation, feasibility authentication. Each step is relatively independent in function. The paper particularly expounds the new frame of the CPDSS and implementation of the components. And the integration techniques are provided in detail. The paper also presents the function hiberarchy of the CPDSS. To resolve the structure analysis, this dissertation brings forward Product Life Cycle and Prediction Groupware. Multi-factor analysis and Emulation mode are used to implement the product orientation. The feasibility demonstration is accomplished by using the Market Survey based on Multiple Goals Decision-Making and Financial analysis. Furthermore, the paper makes a statement of the methods to accomplish the Module Groupware.

     

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