The Optimal Control of Advertising System

Liu Bao, Du Yafen, Wang Zhenou. The Optimal Control of Advertising System[J]. INFORMATION AND CONTROL, 1986, 15(1): 25-28,38.

Citation:

Liu Bao, Du Yafen, Wang Zhenou. The Optimal Control of Advertising System[J]. INFORMATION AND CONTROL, 1986, 15(1): 25-28,38.

Citation:

Liu Bao, Du Yafen, Wang Zhenou. The Optimal Control of Advertising System[J]. INFORMATION AND CONTROL, 1986, 15(1): 25-28,38.

Abstract

In this paper,the famous Vidale-Walfe Model in advertising quantitative analysisis introduced.The model parameters are estimated by the monthly sales data and advertising cost of certain tooth paste in Tianjin,Finally,the optimal feedback controllaw of advertising cost under quadratic criterion based on the obtained model isgiven

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