CUSTOMER LIFE CYCLE ORIENTED CUSTOMER RELATIONSHIP MANAGEMENT MODEL

Customer relationship management system (CRM) is a kind of important tool for improving the enterprise's competition capability. It needs system model to instruct the establishment and operation of customer relationship management system. This paper puts forward a kind of idea to model a multi-view model on the basis of customer life cycle value, studies the component modules for each view of customer relationship management system, and their interrelation. At last, a further research thought is presented.